At Appvia my role consists of overall brand awareness, creating opportunities for the Appvia business, and the conversions of users to clients. This involves working closely with the Content Marketing Manager, Digital Marketing Manager, and the overall marketing team to help with both demand gen and lead gen as well as other general social campaigns. For these, I create high-end in-house and external assets for both the marketing and sales teams. These consist of but are not limited to, social media posts, Google presentations, website design, newsletters, and video and GIF designs.

​

Since working at Appvia I have started and managed a brand update to try to add more life and vibrancy to Appvia's overall look and presence within the industry. As the brands designer, I looked at Appvia's competitors as well as other companies in a similar industry and look at what made them stand out and stay on top. I then went back and created a fresh and vibrant look and feel that I felt would make Appvia's presence more noticeable and playful, as the old brand felt a little timid and wasn't sending out the right messages we wanted at the time.

​

After the brand refresh, I went back and created new assets, such as illustrations, and modernised our existing assets, such as social banners and other templates.